Aramex introduces chat-bot customer service via WhatsApp
The
service aims to provide an on-demand and customised customer interaction for
shipment notifications, live location sharing, new delivery instructions and
scheduling, offering last mile preferences and an upgrade to the company’s
service level.

The
roll out of the service is part of the company’s efforts to enhance customer
experience and digitise the end-to-end shipment journey.
Ultimately,
the service aims to provide an on-demand and customised customer interaction
for shipment notifications, live location sharing, new delivery instructions
and scheduling, offering last mile preferences and an upgrade to the company’s
service level.
“We
are very excited to announce that we have partnered with WhatsApp for Business
to provide our customers with a highly integrated communication and messaging
channel,” said Mohammed Sleeq, chief digital officer at Aramex.

                         Mohammed Sleeq, chief digital officer at Aramex
“We
are continuously looking at innovative ways to revolutionize customer
experience and modernise our digital touch points, providing an opportunity to
create a richer, easy to use and more engaging customer experience,” he added.
“This means we are focusing on a simple, secure and reliable interaction, which
is what we promise to offer through WhatsApp.”
“Aramex
will be one of the first companies in the industry to roll out this service to
customers on the back of an AI based Chatbot, a testament to our focus on
enhancing customer experience as part of our new digital strategy. This will be
a game changer in the way we interact with customers,” added Sleeq.
Over
the last several months, Aramex has been focusing efforts and resources on
delivering on initiatives in its digital transformation strategy, a key pillar
of the Company’s new strategic direction.
Disruptive
innovation will help improve the Company’s operational efficiency, shorten
delivery time and ultimately serve to surpass customer expectations.
In
2017, the company launched its artificial intelligence enabled Chatbot on
Facebook Messenger, "Aramex Bot", a service that enables
personalised, scalable conversations with customers about shipment-related
queries and different service offerings.
It
also provides users with a convenient way to easily find Aramex nearest
locations, track shipments and share preferred delivery location.
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